Is Your Business All About You?

Looking at your business through the eyes of the Buyer


Ideas to de-personalize your business and make it more desirable to Buyers.


Many sellers feel that their business should reflect their own personal touch and in some ways that may be good HOWEVER not when you are selling your business.

There are many sellers who over “customize” their business making it too much about them as business owners for a buyer to see themselves in the business. Buyers often have concern that the business is dependent on the seller and when you are trying to sell your business this will work against you.


We have even seen over the years many different scenarios that with small tweaks issues could have been avoided.  For instance we had an upscale restaurant where the owners labelled each menu item with their own names, for example Mary’s Meat Loaf or Ricky’s Ribs.  What happens when a buyer takes over that business? Do they keep the menu items as Mary’s Meat Loaf even though their name is Sue? If they do change the names of the menu items there is a cost for menus to be re-printed and more importantly will the customers think that the recipes are now different and they can’t order their favorite meal.  It’s even a good idea to look around your business with fresh eyes. Is your business covered with personal items such as family photos or photos of your last fishing trip, or even mementos of achievements?   Awards for a restaurant or business services are great but too many personal items can detract when selling.


Take a look at your business through the eyes of a buyer.  You could have a very successful business that is family owned with too much personal customization.  When it comes time to sell, this will scare off potential buyers because they believe that the owners are so tied in with their customers or clients that the business will lose revenue once the business changes hands.


The sellers of this particular restaurant had previously attempted to sell their business with no success. We realized when we took the listing that they were hiring us for our experience and often common sense advice.  We immediately suggested that the sellers make changes to their menu to remove their names from each item. The result was that we sold the business within a very short time period.  Their business was truly successful but buyers couldn’t see past all the personalization with this small change their business became much more saleable which of course resulted in happy sellers and buyers.


A potential buyer must believe that the business that is being offered is transferable without a major loss of business because of the relationship of the sellers after the transaction is completed.


As Business Brokers, we always advise business owners who are considering selling to de-personalize their business prior to the business being marketed. So how does the business owner remove personalization such as an abundance of family photos etc. without alerting everyone that they are considering selling? One method we have witnessed is that the business owner considers some “small” remodeling or painting where he or she needs to remove items.


The bottom line is that if you are considering selling your business, talk to your First Choice professional to review whether your business is not only saleable and desirable but also if your business is ready to sell from how the buyer will view it. Make sure that the buyer will not feel that your business is “All about you”.

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Many due diligence failures trace back to records a seller could have organized months earlier. Reconcile your financials, document every add-back, confirm your lease and contracts can transfer, and clean up your Ohio sales tax filings before you list. A broker who screens buyers and manages the document flow keeps small problems from turning into deal-ending ones. A business sale falls apart in due diligence when what the buyer verifies doesn't match what the seller presented. The usual gaps are earnings that won't reconcile to tax returns, add-backs with no records, contracts that can't transfer, and unpaid tax exposure. Columbus sellers avoid this by assembling and checking those records before the business is listed. Quick Answer: Due diligence punishes surprises. Find yours and fix them before a buyer does, while the timeline is still yours. KEY TAKEAWAYS Due diligence is the buyer's verification period after a letter of intent, and the purchase price depends on what it confirms. Deals break when financials, contracts, or tax records don't match what the buyer was shown. Under Ohio law, a buyer who doesn't hold back money for a seller's unpaid sales tax can become personally liable for it, which makes tax clearance a closing issue. Recent industry data shows most sellers start the process with less than a year of exit planning. The records you organize six to 12 months before listing do more to protect your price than anything you scramble to find once a buyer starts asking. WHERE DEALS ACTUALLY BREAK For a lot of owners, the hardest part of selling a business comes after they've accepted an offer. The letter of intent is signed, the price is agreed, and you've started picturing what comes next. Then the document requests arrive. This is due diligence, and it's where a sale gets tested line by line. If you plan to sell your business in Columbus, Ohio, or anywhere in Central Ohio, knowing what buyers look for protects the price you negotiated. At First Choice Business Brokers Columbus , we prepare sellers for this phase long before a buyer is at the table. Here's what buyers verify, where deals tend to come apart, and what you can do about it now. What Actually Happens in Due Diligence When You Sell a Business? Due diligence is the period after a letter of intent when the buyer, their lender, and their advisors verify what the seller has represented. They review tax returns, bank statements, leases, contracts, payroll, licenses, and liabilities. The purchase price is conditional on what they find, so this phase decides whether the deal actually closes. For most Main Street businesses, the request list is long but predictable. Expect to provide three to five years of federal tax returns and profit-and-loss statements, recent bank statements, an equipment and inventory list, your lease and major contracts, and employee details. If the buyer is financing with an SBA-backed loan, the lender runs its own review alongside the buyer's, with its own list of questions. Timing matters too. The IBBA and M&A Source Market Pulse Survey for Q2 2026 found that Main Street deals took six to 10 months from engagement to close, and that timelines lengthened compared with the prior quarter. Due diligence is one of the longest stretches in that window, and every week it runs long gives a buyer more time to second-guess . Why Do Business Sales Fall Apart in Due Diligence? Sales fall apart in due diligence when the verified business doesn't match the business the buyer agreed to buy. The most common gaps are earnings that won't reconcile to tax returns, owner add-backs with no paper trail, revenue concentrated in a few customers, and leases or contracts that can't pass to a new owner. The Numbers Don't Reconcile A buyer's accountant will line up your profit-and-loss statements against your tax returns and bank deposits. 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