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What’s Trending? Is Now a Good Time to Sell?

Sell a Small Business in Columbus

Are you a small business owner in Columbus, Ohio considering selling your business? Selling a business can be a complex and time-consuming process. Working with an experienced business broker who can guide you through the process is essential. At First Choice Business Brokers, we have a team of professional advisors who specialize in selling small businesses in Columbus and the surrounding areas. Our goal is to help you get the best value for your business while making the process as smooth as possible. Knowing when to sell is important, keeping your thumb on the pulse of the market will help you decide. You can maximize your sales profits by improving, diversifying, or expanding your business to make it more attractive to qualified buyers. So let’s dive into what’s trending in the business world of Columbus. 


What's Trending in the Columbus Markets

Columbus is a vibrant city with a thriving business community. In recent years, the city has seen significant growth in several industries, including healthcare, finance, and technology. The city is home to several Fortune 500 companies, including Nationwide, American Electric Power, and Cardinal Health. Columbus is also a hub for startups and small businesses, with several initiatives supporting entrepreneurship and innovation.


One of Columbus's biggest trends is the technology industry's growth. The city has a robust tech ecosystem, with several startups and established companies in the industry. The city is also home to The Ohio State University, which has a top-ranked engineering program and provides a talent pool for the tech industry. Another trend is the rise of coworking spaces and flexible office solutions, which have become increasingly popular in the city.


Columbus is also a city that values sustainability and eco-friendliness. Many businesses in the city have adopted sustainable practices, and the city has several initiatives to promote green living.


Columbus, Ohio has become a hub for innovative renewable energy businesses in recent years. With a growing emphasis on sustainability, renewable energy businesses are emerging as key players in the city's business landscape. Here are some innovative renewable energy businesses that are trending in Columbus:


  • IGS Energy: IGS Energy is a renewable energy supplier based in Columbus that specializes in providing clean energy to businesses and households across Ohio. The company offers solar energy solutions, wind energy, and natural gas. They have recently expanded their product offerings to include residential and commercial solar panel installations, as well as battery storage solutions.
  • Clean Fuels Ohio: Clean Fuels Ohio is a nonprofit organization based in Columbus that works to promote alternative fuels and advanced vehicle technologies. The organization supports businesses and municipalities in transitioning to sustainable transportation systems, including electric vehicles, natural gas vehicles, and biodiesel.
  • SolPower: SolPower is a Columbus-based startup that develops solar panel technology for commercial and residential use. The company's solar panels are lightweight, flexible, and easy to install. SolPower's unique technology allows for greater energy output, making it an attractive option for businesses looking to reduce their carbon footprint.
  • Four Star Energy: Four Star Energy is a renewable energy consulting firm that provides energy efficiency and renewable energy solutions for businesses in Columbus. The company specializes in solar energy, energy efficiency, and energy management, helping businesses to reduce their energy costs and increase their sustainability.
  • Nexamp: Nexamp is a solar energy company that develops, builds, and operates solar energy systems across the United States. The company has a large presence in Ohio, including in Columbus, where they have developed solar energy systems for businesses and municipalities.

Develop an Online Footprint to Make Your Small Business Attractive to Buyers

In today's business landscape, having a strong online presence is crucial for small businesses in Columbus. Online presence and e-commerce are essential for businesses to reach a wider audience, increase sales and improve customer engagement. Here are some steps small businesses in Columbus can take to improve their online presence or add e-commerce to their services:


  • Create a website: A website is the foundation of an online presence. Small businesses in Columbus can create a website that showcases their products or services, business hours, location, and contact information. Websites also allow for customer engagement through blogs, social media links, and contact forms.
  • Optimize for search engines: Small businesses in Columbus can optimize their website for search engines by incorporating keywords that customers use when searching for their products or services. The use of relevant keywords in the website content, descriptions, and meta tags helps search engines understand the business and rank it higher in search results.
  • Utilize social media: Small businesses in Columbus can use social media to promote their products or services, engage with customers, and drive traffic to their website. Social media platforms such as Facebook, Instagram, and Twitter are effective in building brand awareness and customer loyalty.
  • Incorporate e-commerce: Small businesses in Columbus can incorporate e-commerce into their website, which allows customers to purchase products or services online. E-commerce provides businesses with the ability to sell 24/7, reach a global audience, and increase sales.
  • Mobile optimization: It's essential for small businesses in Columbus to have a mobile-optimized website. Most customers use mobile devices to access the internet, and a website that's not mobile-optimized can lead to a poor user experience.
  • Online customer service: Small businesses in Columbus can use chatbots, email, or social media to provide online customer service. This ensures customers have access to support, and it can also improve customer satisfaction and retention.

Is Now a Good Time to Sell?

The current economic climate in Columbus is favorable for small business owners considering selling. According to a report by the Ohio Small Business Development Center, the state's economy is expected to grow in the coming years. The report also highlights the strong demand for businesses in Columbus, with many buyers looking to invest in the city's thriving business community.


Businesses operating remotely with a solid online presence have seen significant growth in the past year. This trend is expected to continue, and companies with a solid online presence will likely be more attractive to buyers. Another factor to consider is the ongoing pandemic, which has accelerated the adoption of remote work and online shopping.


First Choice Business Brokers have a team of experienced advisors who can help you navigate the current market and get the best value for your business. We have a vast network of buyers looking for small businesses in Columbus. We can help you find the right buyer for your business.


In conclusion, Columbus is a thriving city with a strong business community. Now is an excellent time to sell your small business. At  First Choice Business Brokers, we can help you navigate the complexities of the selling process and get the best value for your business.


A strong online presence and e-commerce are essential for small businesses in Columbus to remain competitive. Creating a website, optimizing for search engines, utilizing social media, incorporating e-commerce, mobile optimization, and online customer service can all help improve the online presence of small businesses. Small businesses in Columbus can take advantage of these tools to reach a wider audience, increase sales, and improve customer engagement. Taking these steps to improve your online presence will make your small business attractive to buyers and maximize your sale profits. 


Renewable energy businesses are trending in Columbus, Ohio. Companies like IGS Energy, Clean Fuels Ohio, SolPower, Four Star Energy, and Nexamp are leading the way in providing sustainable energy solutions for businesses and households across the state. As the demand for clean energy grows, these innovative renewable energy businesses are poised for continued growth and success in the years to come. So if you are a small business in renewable energy now is a great time to consider selling, diversifying or expand your business.

Contact us today to learn more about how we can help you sell your small business in Columbus.