Biography of Telanda Sidari

Growing up I usually found ways to go against the grain or challenge the adults in my life. Why was something a certain way? Just because “it’s always been that way” doesn’t mean it was the best way. This line of thinking led very nicely to a psychology degree. It also allowed me to learn that systems, processes and procedures are at the very core of the industry for why brands/business models work well and become successful. 



My “how I got into business ownership” story is not a super warm and fuzzy Pinterest story, created by a well thought out series of choices. I had experience working for Fortune 500 companies in sales & marketing but like many, 2009 was a pivotal year. My spouse at the time was laid off from what was supposed to be an extremely secure position. But that year came along with a different plan…. once again teaching another generation, nothing is guaranteed. Friends of ours owned multiple businesses - 5 Stanley Steemer locations and were also pioneers by investing into a new industry concept – Skyzone. They recommended we investigate business ownership through franchising. This was very intriguing as their overall lifestyle, freedom, financial stability, flexibility, leadership, scalability, and control over their lives was fascinating....they were not following the scripted normal. Coming fresh off the idea that the traditional career route isn’t always secure, we decided to look into the idea of investing in ourselves. We looked at purchasing a resale of Stanley Steemer, but options were scarce. The best one would take us from Ohio to California. We ended up being awarded a new territory of a painting franchise in Northeast Ohio, which led to purchasing a resale territory within the brand, and then a flooring business with a business partner. 

Fast forward to today, I now use my business purchasing, ownership and franchise experiences to help clients sell their current business or purchase a business. Educating sellers on the process along with the pros and cons that come with any big decision. I can also guide prospective buyers by understanding their goals, needs and objectives in a business. People sell businesses and invest into businesses for different reasons, this journey can take many turns. You must want the outcome you intended to achieve. You must be prepared to face some facts and some fears. 

Sometimes you create your own path, or sometimes your path creates itself. It's usually about timing and the willingness to pay attention, to take notice and listen. People sell, buy and invest for different reasons. Let’s find yours. 

Don’t worry if needed – my psych degree will kick in for good measure.